Lorah is a multi-disciplinary creative based in New York City with over a decade of industry experience. She is a Lead Digital Designer at One North, and previously spent four and a half years as a Senior Digital Designer at GoPro, where she led the brand’s design system overhaul. Before that, she led the in-house creative team at MOSCOT, a 100+ year old heritage NYC eyewear brand, overseeing graphic design, social media, editorial and campaign photography, set design, and retail displays. Along the way, she has freelanced as an art director and/or designer for other notable companies like Stetson and Articulate, as well as boutique agencies like Retrospect Studios, Apply Digital (Formerly Ragnarok), and Archetypal.
I’ve juggled multiple roles throughout my creative career, and after 11 years, I’ve learned that creative work is not meant to be restricted to one type of medium, or one person. I don’t believe having a list of accolades makes us great – I believe in the human experience and honesty to solve a problem. I enjoy blurring the lines of what is possible and collaborating with like-minded people to make something great. My work is intentional, strategic, and I take all perspectives into account.
When I’m offline, I love to capture moments through film or digital photography, attempt screenwriting, dabble in small crafts that make my house a home, and spend time in the greatest city in the world with my chosen family, my amazing partner Lena.
