Editorial Campaign

MOSCOT FW21

Set in an exaggerated and kitschy rendition of Grandma Sylvia Moscot’s living room, the campaign was shot in the iconic Orchard Street gallery that has served the loyal and eclectic MOSCOT community for decades. The transformative space has taken form as a stage for up-and-coming musicians, a hangout for legendary Lower East Siders, and features a salon wall of past and present icons who don MOSCOT frames.