2022 - Current
Digital Designer
Site UI/UX + Product Page Design
As part of the Digital Creative team at GoPro, we constantly experiment with visual solutions to benefit business needs and overall user experience. Within Figma, I work on anything from lo-fi conceptual wireframes to hi-fi prototypes that are dev-ready.
The Homepage Hero Module Re-Design
This module was a solve for the pre-existing static-only hero module that could only include one message + one asset at a time. As a solve, I developed a 3-5 category slider module that can house photo, video + multiple messages. The module includes a new Tab Navigation UI, an animated progression bar, auto-rotate functions, extra nav elements for the user to interact with, and clear typographic content blocks to clarify what each category of content is.
The “Slinky” Module
Designed (and named) by me, this module was born out of the need to solve two things: how to shorten our PDPs without losing the incredible content that a GoPro captures, and 2, being able to clump certain categories of product specs in one section for a more optimized story-telling moment.
This original module design was inspired by the simplicity of accordion drawers, but instead of compressing the content into a small 50-50 module, I explored how to have this function for a larger, full-bleed moment.
Functionality-wise, this module is fully interactive by scrolling or clicking into each block, making it easy for the user to navigate the product specs without scrolling so far down a page.
